1 week in & looking ahead...

1 week into the Grad Cert & am starting to feel a little less overwhelmed by it all!  I've officially dropped back to just 1 subject, comms management & am definitely feeling less stressed about my workload as a result!

I recently accepted a promotion at work to step up into the role as Salon Manager. I look forward to guiding the clinic forward & assisting in business growth, I feel my studies will assist in this & give me further tools to work with along side my hands on experience.

Prior to my employment at my current workplace, I was employed as an Operations Manager for 3 large clinics in the Melbourne area. During my 8 years of employment with the company I assisted in growing the business from a single stand alone salon to a multi site (3 locations) & an additional online store. At this clinic we utilized a few social media tools, being a 'young' company, the demographics of the locations & the general age bracket that the clinics attracted it was quite easy to introduce tools such as facebook or twitter into our marketing.   The 'marketing guru' who helped brand the business would often refer to many of the things we are learning in this unit, I thought I understood most of what he spoke about.  Now, after just 1 week in this course, I know I had not much of a clue at all!

My current work place does not even have a website as yet let alone use social media!  The client base in the salon probably isn't a huge social media user group however, many of them do use some sort of social media - be it even just facebook to see what their children are up to on the other side of the world!  
No matter the age or level of the social media user I think these tools are crucial to building & maintaining a presence in this day & age.

I'm looking forward to implementing some social media strategies into my workplace over the coming weeks!