Have you made space for social media?

Interesting article on how social media has take space in our day to day lives, have you 'made space' for it in your life or has it just been added to the list of things you do everyday?
 http://blogs.hbr.org/samuel/2013/03/how-to-make-space-for-social-m.html

Since starting at a new workplace last year I spend less time in front of a computer than I did in my previous Operations Manager role, although my workload is a great deal less in my new job I have less time to spend on social sites than I did before.  Could it be that my work was just being placed on the back burner before while I caught up with my social life??